HandyLinks Help Center

Because you're fighting billion-dollar companies for the same keywords.

Why traditional advertising costs have exploded:

• Keyword competition: Everyone bids on "plumber Brisbane" - driving costs through the roof
• Corporate budgets: Large companies spend $10,000+ monthly, outbidding small businesses
• Platform fees: Google and Meta take 30-50% of your ad spend in fees
• Wasted clicks: You pay for clicks from people just browsing, not ready to buy

Our different approach:

• Target low-competition keywords your competitors miss
• Optimize for AI assistants and emerging platforms
• Only pay for qualified leads, not clicks or impressions
• $5-25 per actual lead vs $50+ per click on Google

Reality check: Most small businesses spend $2000-5000/month on Google Ads to get 10-15 leads. We deliver 20-40 qualified leads for the same budget.

The problem with traditional advertising:

• Google Ads: $2000-5000/month for maybe 10-15 leads
• Facebook Ads: Endless tweaking, algorithm changes, rising costs
• SEO: Takes 6-18 months, constantly changing rules
• Yellow Pages/Directories: Expensive, declining effectiveness

Our AI-powered alternative:

• Voice Search Optimization: Capture "Hey Google, find me a plumber"
• AI Assistant Integration: Get recommended by ChatGPT, Perplexity, etc.
• Emerging Platform Early Adoption: Be first on new tech before competitors
• Low-Competition Content: Target questions your competitors ignore

Real cost comparison:

• Google Ads: $150-300 per lead (SEQ averages)
• Facebook Ads: $80-200 per lead
• HandyLinks: $5-25 per qualified lead

Month 1 is free - you see the results before paying anything. Most clients get 300-500% ROI because our leads convert better than expensive advertising clicks.

What we DON'T touch:

• Your website: No changes, links, or interference with your SEO
• Your Google Business Profile: Stays completely under your control
• Your social media: No posts, comments, or activity from us
• Your existing rankings: Our separate funnel doesn't compete with you
• Your brand name: We never use your business name in our marketing

Reputation protection: Since we build separate lead funnels, any testing or optimization we do has zero impact on your established business presence. Your customers will never know we exist - they just see you receiving more quality leads.

Why this matters: Many lead gen companies integrate with or modify your existing assets, creating risk. Our parallel approach protects everything you've built while adding new lead sources.

Simple answer: $5-$25 per qualified lead, depending on your industry and location. You pay nothing upfront.

Here's exactly how it works:

• Month 1: Completely FREE - we build your lead funnel and prove it works
• Month 2+: Pay $5-$25 per qualified lead (varies by industry/location)
• Examples: Plumbing leads $15-25, Cleaning leads $5-12, HVAC leads $20-25
• No contracts: Cancel anytime with 30 days notice

Most clients get 300-500% ROI because our AI-optimized leads convert at much higher rates than traditional advertising.

You keep everything you currently have - we don't touch your existing systems.

What we build:

• Separate lead funnel: New website optimized for low-competition traffic
• Content optimization: Blogs and content designed to capture leads
• AI-powered platforms: Perplexity artifacts, LLM optimizations, emerging tech
• Analytics access: Dashboard showing your lead performance

If you leave: We retain our platforms and systems. You keep all your existing marketing assets. The leads simply stop coming from our funnel.

Our combined expertise:

• Sales & Marketing: 20+ years in lead generation and conversion optimization
• AI & Emerging Tech: 15+ years in artificial intelligence and new platforms
• Local Market Knowledge: 5+ years exclusively serving SEQ businesses
• Technical Implementation: 10+ years in web development and automation

Verifiable credentials:

• Client References: Contact details for current clients available
• Live Portfolio: Working examples of our lead funnels you can test
• Performance Data: Real conversion statistics and ROI metrics
• Direct Access: Talk to the people actually building your funnel

Transparency Commitments:

• Real business phone number - you'll talk to us directly
• Verifiable client testimonials with contact details
• Live examples of our work (see our pest control funnel)
• Open analytics - see exactly where your leads come from

What sets us apart: Most lead gen companies use offshore teams or account managers. You work directly with the people who have 40+ years combined experience and personally optimize your results.

Our launch timeline:

• Week 1: AI-powered lead generation begins - first leads arrive
• Week 2-3: Custom content and blog optimization goes live
• Week 4: Full funnel operational - lead volume increases
• Month 2: LLM optimizations and emerging platforms fully active

Unlike traditional marketing that takes months, our AI-first approach delivers immediate results while building long-term assets.

How to reach us:

• Direct Phone: (07) 4123-4567 - answered by the team building your funnel
• Email Support: support@handylinks.com.au
• Response Time: Same day response guaranteed
• Analytics Dashboard: Track lead performance 24/7

Our small team approach means you get personalized attention and direct access to the people optimizing your lead generation.

AI-powered quality control:

• Geographic Targeting: Only prospects in your service area
• Intent Analysis: AI identifies genuine need for your services
• Contact Validation: Real phone numbers and email verification
• Timing Relevance: Leads needing service within 30 days

Continuous optimization: Our AI learns from your conversion data and improves targeting monthly. Clients typically see 20-35% improvement in lead quality within first 3 months.

Your complementary lead funnel includes:

• Custom Website: Optimized for low-competition keywords your competitors miss
• Content Strategy: Blogs targeting specific problems your customers search for
• AI Optimizations: Perplexity artifacts, LLM content that gets recommended
• Emerging Platform Presence: Early adoption of new tech platforms
• Google Ads (if needed): Targeted campaigns for high-intent searches

Works alongside your current: Existing website, social media, traditional advertising - everything stays the same, we just add more leads.

Complete visibility included:

Your dashboard shows:

• Lead Sources: Which content, ads, or platforms generated each lead
• Geographic Data: Which areas produce the best leads
• Conversion Tracking: How many leads become paying customers
• ROI Metrics: Exact return on your per-lead investment
• AI Insights: Performance recommendations and optimizations

Full transparency: You see everything we see. No black box marketing - every lead source is tracked and reportable.

How cancellation works:

• 30-day notice: Email or call to cancel service
• No penalties: No cancellation fees or hidden costs
• Asset ownership: We retain our funnel systems and platforms
• Your business: Completely unaffected - all your systems remain intact
• Lead data: Historical lead information provided for your records

Why this works: Since we don't interfere with your existing marketing, cancellation is seamless. The leads just stop coming from our funnel - everything else continues as normal.

Typical results by industry:

• Plumbing Services: 12-25 leads/month, 28-35% conversion rate
• Electrical Services: 15-30 leads/month, 25-32% conversion rate
• Cleaning Services: 20-40 leads/month, 20-28% conversion rate
• HVAC Services: 10-20 leads/month, 30-40% conversion rate
• Pest Control: 12-18 leads/month, 32-38% conversion rate

ROI expectations:

• Month 1 (free): See proof of concept with initial leads
• Months 2-6: 200-400% ROI as system optimizes
• Month 6+: 300-600% ROI with fully optimized funnel

Live example: Our pest control client funnel generates consistent leads monthly. Performance data available for review.

Deep SEQ market experience:

Our local expertise:

• Geographic Focus: 100% SEQ - we understand suburb-specific search behavior
• Seasonal Patterns: Queensland climate impact on service demand
• Competition Analysis: AI tracking of local competitor performance
• Emerging Tech Advantage: Early adoption gives clients competitive edge

Industry-specific knowledge:

• Trade requirements and local regulations
• Customer search behavior patterns
• Seasonal demand fluctuations
• Local supplier and referral networks

AI enhancement: Our technology analyzes local search trends and competition gaps that traditional marketing misses.

Our technology edge:

• LLM Optimization: Content designed to be recommended by AI assistants
• Perplexity Artifacts: Strategic placement in AI-powered search results
• Emerging Platforms: Early presence on new tech before competitors
• AI-Driven Insights: Predictive lead scoring and quality optimization

Real-world impact:

• Capture leads from voice searches and AI assistants
• Target low-competition, high-intent keywords
• Optimize for search behaviors competitors ignore
• Future-proof lead generation as technology evolves

Combined with experience: 40+ years of sales and marketing expertise enhanced by cutting-edge AI tools - the best of both worlds.

What you DON'T need to learn:

• AI tools: We manage all AI optimization and emerging tech
• Website management: We build and maintain separate lead funnels
• Social media platforms: No new accounts or posting required
• Analytics software: We provide simple dashboard access
• CRM systems: Leads come through your existing phone/email

How leads reach you:

• Phone calls to your current business number
• Emails to your existing business email
• Text notifications (optional) for urgent leads
• All information formatted the same way you handle inquiries now

Your only job: Answer the phone, give quotes, and book jobs - exactly what you already do. The only difference is more qualified prospects calling.

This is actually the best problem to have - and we can help manage it.

Lead volume control:

• Set your capacity: Tell us how many leads you want per week
• Geographic limits: Only prospects in your preferred service areas
• Job size filtering: Minimum project values to match your business
• Timing preferences: Leads for next week vs immediate emergency calls

Busy contractor advantages:

• Pre-qualified leads convert faster (less time per quote)
• Better quality jobs mean higher profit margins
• Consistent pipeline lets you plan capacity better
• Reduce time spent chasing leads, more time doing profitable work

Scaling options: Many clients use quality lead flow to justify hiring additional staff or subcontractors, growing their business capacity rather than just staying busy.

Simple 3-step process:

• Step 1: 15-minute call to understand your business and lead goals
• Step 2: We create your custom lead funnel strategy (48 hours)
• Step 3: Implementation begins - first leads within 7 days

Discovery call topics:

• Current lead generation challenges and costs
• Target customer profile and service areas
• Business capacity and growth goals
• What's worked (or not worked) in the past
• Success metrics and expectations

Ready to start? Call (07) 4123-4567 or book your free trial at handylinks.com.au

Nothing changes:

• Current website: Stays live and unchanged
• Phone system: Leads come to your existing numbers
• Current processes: Handle leads exactly as you do now
• Social media: All platforms remain under your control
• Existing marketing: Continue all current advertising

What we handle completely:

• Separate lead funnel development and hosting
• Content creation and AI optimization
• All technical setup and maintenance
• Lead tracking and quality monitoring

Your only job: Answer the phone and convert the additional leads we send you. Everything else continues as normal.

Multiple tracking methods for your convenience:

• Google Analytics Dashboard: Real-time lead data and sources
• Email Notifications: Instant alert for each new lead
• SMS Alerts: Text notifications for high-priority leads
• Phone Integration: Leads delivered to your existing phone system
• Weekly Reports: Performance summary and optimization insights

Lead information includes:

• Contact details and preferred contact method
• Service needed and urgency level
• Property details and location
• Lead source and quality score
• Best time to contact

Setup support: We walk you through the dashboard and notification system during your first week.

Our optimization process:

• Week 2: Initial conversion analysis and first optimizations
• Month 1: Quality scoring refinement based on your feedback
• Month 2: AI targeting adjustments for better conversion
• Ongoing: Monthly optimization based on performance data

If leads consistently underperform:

• Free month extension while we optimize
• Strategy revision with different targeting
• No-questions-asked cancellation if no improvement

Typical improvement timeline: Most clients see 20-40% conversion improvement by month 3 as our AI learns their ideal customer profile.